Travel Alberta "Here-to-There" Banners
For the Travel Alberta summer marketing campaign, I designed and animated multiple banner ads in different sizes as well as a floating ad unit. The concept was to be animated from a first person point of view, to simulate the viewer’s experience of going from their office, or their car, to a beautiful Albertan getaway.
A variety of sizes where delivered to the client which where geo-targeted specifying how many hours it took to get to Alberta from where the user was located. The client was very happy with the end results and these ads resulted in a 60% increase in our click through rate.
"From Traffic to Biking" (replay in lower left corner)
"From Office to Golf" (replay in lower left corner)