Calgary Film Fest 2007 (30sec spot)
I created the intro for the Calgary Film Festival in the hopes of emphasizing the variety of films that would be showcased from around the world. I decided to combine typography and the spoken word in order to incite excitement and curiosity in the viewer. Each voice speaks dialog that one would typically hear on set during the production of a film. In the end, the voices culminate to the word, ‘action’ as the logo resolves. The intro was broadcasted on TV and was played before each film shown at the festival.