WTFruitcake.com - Videos and Animation
WTFruitcake.com was created as part of the internal Christmas campaign at Rare Method. The concept started from the idea that everyone hates fruitcake. We thought that it would be funny to send clients a fruitcake with the WTFruitcake sticker attached, directing them to the WTFruitcake website. The website presented the user with different ways to kill a fruitcake. I was responsible for the filming, editing, color correction and compositing of the various 'deaths'; I also designed and developed the motion graphic intro and site navigation.
Awards: "ADDY Silver" Category: Industry Self Promotion
See the site live here: www.WTFruitcake.com Check out "Slice it" as its my fav ;)
